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THE CURRENT VERSION IS SEY 2003


SEO Training: SEO Tutorials 2003
by André le Roux
Dec. 2002

NOTE: For an updated list of SEO Training resources & tutorials, please refer to the current version of the Search Engine Yearbook.

Grantastic Design: Getting Listed In Search Engines
A good, multipart optimization tutorial with separate discussions for separate search engines.
http://www.grantasticdesigns.com/searchengines.html

Lookoff.com: Promoting Your Resource
“Indexes and directories are tools that can be used to help spread the word about a spot. Unfortunately, they don't always work as you might like. These tools can only be so smart, and when a user types in a keyword, the resource has to come up with some rules as to how it matches Net resources against your keywords.”
http://www.lookoff.com/tactics/promotion.html

5 Myths About Search Engine Optimization
by Anne Holland
“Several studies show there's a disconnect between what really works in online marketing … and what marketers actually spend money on.”
http://www.marketingprofs.com/Perspect/seo_sherpa.asp

Improve The Link Popularity Of Your Site
By Sumantra Roy
“Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking.”
http://www.1stsearchranking.com/link-popularity.htm

Webreference.com
This site has a massive tutorial for webmasters – about more than just search engine optimization. The link takes you directly to the chapter on search engines.
http://www.webreference.com/dlab/books/html-pre/43-2-1.html

Submitting Your Site To The Open Directory
By Sumantra Roy
"Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned… Google gives a lot of importance to sites being listed in the Open Directory. In addition to this, getting registered by the Open Directory will also help you improve the link popularity of your site."
http://www.1stsearchranking.com/open-directory.htm

Hiring a Search Engine Optimization And Submission Company
So you tried it all and you’re fed up with low traffic. Before you pay someone to do it for you, take a look at the guidelines in Section 5 and the guidelines provided by Pandia.com
http://www.pandia.com/resources/optimization-company.html

A Quick Guide to Search Engine Positioning
By Danny Sofer
How to improve the position of your site on the major search engines, without it taking over your life.
http://www.sofer.com/research/searchmain.html

SearchEngines.com
A good tutorial that does not forget to cover the basics.
http://www.searchengines.com/

The Table Trick
By Jere Matlock
For your site to be ranked high, it's important that your site content should precede your menu. But how do you do that without moving your menu to the bottom or the right hand side of the page? This tutorial shows you how.
http://www.wordsinarow.com/tabletrick.html

Lookoff Web Site Promotion Tutorial
Look at the "Mistakes webmasters make" section about halfway down the page.
http://www.lookoff.com/tactics/promotion.html


SEO Training: SEO Tutorials 2002
by André le Roux
Dec. 2001


Lookoff.com: Promoting Your Resource
"Indexes and directories are tools that can be used to help spread the word about a spot. Unfortunately, they don't always work as you might like. These tools can only be so smart, and when a user types in a keyword, the resource has to come up with some rules as to how it matches Net resources against your keywords."
http://www.lookoff.com/tactics/promotion.html

5 Myths About Search Engine Optimization
by Anne Holland
"Several studies show there's a disconnect between what really works in online marketing … and what marketers actually spend money on."
http://www.marketingprofs.com/Perspect/seo_sherpa.asp

Improve the Link Popularity of your site
By Sumantra Roy
"Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, more the number of links to your site, higher will be its ranking."
http://www.1stsearchranking.com/link-popularity.htm

A Quick Guide to Search Engine Positioning
By Danny Sofer
How to improve the position of your site on the major search engines, without it taking over your life.
http://www.sofer.com/research/searchmain.html

The Table Trick
By Jere Matlock
For your site to be ranked high, it's important that your site content should precede your menu. But how do you do that without moving your menu to the bottom or the right hand side of the page?
This tutorial shows you how.
http://www.wordsinarow.com/tabletrick.html

The Art of Business Web Site Promotion
By Jim Rhodes
The original. Way back in 1997, I stumbled onto this tutorial by search engine guru, Jim Rhodes. It is still among the best. This is a good place to start if you are new to search engine optimization.
http://deadlock.com/promote/?1482

Webreference.com
This site has a massive tutorial for webmasters. The link takes you directly to the chapter on search engines.
http://www.webreference.com/dlab/books/html-pre/43-2-1.html


Search Engine Book: Search Engine Year BookThis page is based on information contained in the Search Engine Yearbook 2003. For more detailed search engine information & help, please refer to the current version of the book.

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