Google has only been around since September 1998
surprising when you consider how far they are ahead of the other
search engines today. The company was founded by Larry Page and Sergey
Google is a privately held company with (at the time of writing) just over 400 employees.
Google still supplies web results to compliment
Yahoo directory results only now the Google results are shown
This has HUGE implications. For one thing, a Google listing now reaches almost twice as many eyeballs. Also see the discussion on Yahoo for a more detailed look at what this change means to us in terms of SEO.
Google powers AOL Search. Below is an extract from a Google Press Release:
To summarize: Getting Google right is crucial, because your Google listing reaches not only Google and Yahoo users but also everyone using AOL Search. (Not many other search engines left, are there?)
Its worth noting that the paid listings at AOL (previously supplied by Overture) are now supplied by Google AdWords.
& Search Engine Optimization
We estimate that Google results now reach 75 to
80% of all search engine users.
Yes, thats 75 to 80% !!!
Those that dont use Google directly see results supplied by Google either at AOL Search, Yahoo or one of the smaller search engines powered by Google. This immense reach means that Google absolutely HAS to be the focus of your search engine optimization efforts. Fortunately for us, Google is fairly easy.
For starters, submitting your site to Google is free. There is a rumor floating around SEO forums that the site submission service at http://www.google.com/addurl.html is only there to humor us. That Googlebot (Googles spider) has more than enough URLs in its to-do list. Besides, Google only lists web sites that has at least some inbound links and if it has inbound links, Googlebot will pick it up on its own.
This theory seems fairly credible, but unlikely. At Pandecta, we still submit all our new sites just to be sure. Theres no harm. A popular misconception is that Google penalizes sites for regular resubmission. Most other search engines do, but Google clearly states on their site that they do not. There is however no point to regular resubmission as it will not improve your sites rank.
For more detail on
please refer to the Search Engine Yearbook.
Notes on Google
In February 1999, the Beta test hit the Internet and Google officially launched in September of the same year. In the comparatively short time since then, it rocketed past big players like AltaVista and Yahoo to become the top search engine.
Google & Search Engine Optimization
Its popularity means that Google should be the focus of your search engine optimization campaign. You're likely to get more traffic from Google than all the other engines put together. In Pandecta's case, Google is responsible for around 80% of our search engine traffic.
Submitting your site to Google is easy and free at http://www.google.com/addurl.html. They update their database about once every 30 days - and can, from time to time, happen that your site disappears after an update. That's a serious problem when 80% of your web site traffic (customers) comes from Google. Here are some techniques you can try to reduce the chance of that happening:
This page is based on information contained in the Search Engine Yearbook 2003. For more detailed search engine information & help, please refer to the current version of the book.
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