CURRENT VERSION IS SEY 2003
Domains Names In
André le Roux
For an updated look at the importance of domain names in SEO, please
refer to the current version of the Search Engine
Yes, as far as is practical, your domain names
should contain your top keywords.
There are many factors besides SEO factors that
determine a good domain name. Having your most important keywords in
your domain helps in terms of SEO, but having a very long domain like
www.I-have-keywords-in-my-domain-hahaha.com is just not worth it.
A good domain is:
· easy to say and spell,
· distinctive, and
You should be able to say your domain name over
the telephone once and the other person should know how to spell it
and they should know what you sell. If you can do that AND work keywords
in there, good for you. If you cant, skip the keywords.
There are SEO experts that maintain that you don't need keywords in
your domain. I've done a little research on this and from that, it
seems that it does make a difference especially at Google.
I've also asked this question in a discussion forum and the consensus
was that keyword-rich domain names are nice-to-haves rather than must-haves.
You should not mess up your domain over keywords.
Another question that often comes up in the
context of domains and SEO is that of multiple domains.
It depends on what you'll use those extra domains
for. If each domain has only a couple of pages pointing to your "main"
site, it's not worth having. That could actually hurt your link popularity.
If each domain houses a big, properly planned and regularly updated
web site, each with incoming links, then it could boost your link popularity.
Never duplicate a site (or even individual pages)
across different domains. That is considered spam and could get both
offending domains dropped. The choice is yours. If you have the resources
to build a number of quality sites and maintain them all, your multiple
domains will pull more traffic. If you're not sure whether or not to
go with multiple domains, start small and add domains along the way.
page is based on information contained in the Search Engine Yearbook 2003.
For more detailed search engine information & help, please refer to the
current version of the book.
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